There are a multitude of tools and apps that support social media marketing, from content discovery, management and scheduling. With social media marketing now essential for every brand and business, developing a social media strategy that drives brand awareness and ROI is integral to success.
SkedSocial is an all-in-one Instagram tool that allows you to schedule posts, visualize, and plan your feed, while also publishing to Instagram, Facebook, Twitter, LinkedIn, TikTok, and Snapchat. A key feature of SkedSocial is the ability to automatically schedule Instagram Stories and Carousels. Everyone managing social media accounts knows the hassle of logging in on evenings and weekends to post stories; SkedSocial looks after this for you, and automatically too - so you need no notifications or reminders!
While SkedSocial is ideal for Instagram-first digital marketers, another content management platform that’s making moves in 2022 is Falcon.io. The social media scheduling and management tool recently joined forces with Brandwatch to launch a social listening tool using digital consumer intelligence, so the offering within the platform is developing all the time.
This Twitter hashtag tracking tool allows you to find the best hashtags to reach your audience and delivers you custom suggestions. It also allows marketers to monitor the performance of branded hashtags and identify Twitter influencers.
Not just a social scheduling tool, MeetEdgar allows you to share and recycle previous posts by automatically pulling posts from your content library to keep your social fresh every day. The result is a library of evergreen updates, so your social is always on. The various plan options are designed for freelancers and small businesses who can benefit from automated recurring tasks.
Hootsuite is a social media management platform that allows you to manage content for Twitter, Facebook, Instagram, LinkedIn, Pinterest and YouTube from an integrated dashboard. From the centralized platform, social media marketers can schedule content, monitor keywords and brand mentions, and generate highly visual reports.
The BuzzSumo platform that helps you discover what content is popular by topic. It’s the perfect tool for content marketers, allows you to discover new keywords and find trending topics. As you search for trending topics and keywords, you can also gather shareable content ideas that will be of value to your audience. It also allows you to easily find influencers to follow and connect with in your field.
2. Influencer Marketing Tools
Influencer marketing is exploding as it becomes increasingly accessible for every business or organization, and there are many tools that specifically help with sourcing and reaching out to influencers. If your goal is to engage with influencers, check out our guide on how to build an influencer marketing strategy.
Strawberry Socials & Melody Socials
These tag-team-tools allow you to search for creators and influencers on Instagram and TikTok respectively, with some great features. The ability to search based on multiple criteria including hashtags and location makes sourcing micro to macro influencers faster and more powerful. And it’s especially useful when looking within specific locations or niches. The system works by filtering a list of potential influencers, which you can then sort through to select the ones that seem like a good fit. Then you can download the information in a detailed spreadsheet that includes their handles, bios, follower counts, and contact information.
This influencer and blogger outreach software telemarketing list streamlines influencer marketing and lead generation process with automated outreach, perfect for sourcing influencers on Instagram and YouTube. The system filters through millions of influencers to help you find the one that will capture your audience’s attention. The software also allows you to track conversation histories, email opens, clicks, and replies.
Upfluence is an influencer search and management tool that offers influencer marketing, affiliation management, and performance-tracking functions. Upfluence also offers a free Chrome plugin that allows you to analyze an influencer’s profile straight from your browser, and is compatible with Instagram, Facebook, YouTube, and Pinterest. The plugin allows marketers to see how well an influencer’s posts have been performing over the past 60 days on any given platform.
3. Email Marketing/Marketing Automation Tools
There are many platforms and tools that can help with planning and executing email marketing campaigns. Dive deeper into this topic with our practical guide to the top email marketing automation tools.