With the advent of the Internet and IM software, people who make friends are no longer restricted by geographic coordinates. The emergence of marriage and dating platforms has further promoted the transformation of people's marriage and dating models. In 2010, Youyuan.com launched an app, and then many platforms such as Xila, Xiaoenai, Jiayuan, etc. launched apps one after another, marking the entry of domestic online dating and dating Buy email list platforms into the mobile Internet era.
As another Qixi Festival is approaching, Aurora Big Data released the "China Dating and Dating App Market Research Report", which analyzes in detail the penetration rate, user loyalty and other data of China's marriage and dating app industry. Analysis of user portraits of several major dating and dating apps based on data such as Android model preferences.
The main points :
In July 2017, the number of users of dating and dating apps was 8.92 million
There are no giants in the industry. The market penetration rate of most dating and dating apps is below 0.1%, and the penetration rate of Xiaoenai app ranks first, at about 0.4%
Every festival will have a blind date. During the Spring Festival and Valentine's Day, the data of various marriage apps soared
Female users of dating and dating apps prefer photo-taking apps, while male users prefer Momo
The proportion of women in maintenance-related apps is relatively high, and the ratio of males and females in object-seeking apps is more balanced
Fujian people have the highest preference for dating and dating apps, and Beijing, Shanghai and Shenzhen have the highest preference for dating and dating apps in the top 3 cities in the country
1. Qualitative Analysis
Mainstream dating and dating app launch timeline
2010-2014: Mainstream dating and dating apps launched one after another
In 2010, Youyuan.com launched a mobile app; in 2011, Xiaoenai and Shijijiayuan were launched; from 2012 to 2014, Lily.com, Zhenai.com, Huatian, Love Story and other dating and dating apps appeared one after another.